The Gambling Commission has announced strict new guidance for operators in order to clean up the malpractice of so-called VIP schemes – stating that if the guidance is followed there should be no irresponsible incentivisation of high value customers in the future.Īs part the Commission’s work to strengthen consumer protection, the regulator has made addressing these schemes a priority after seeing repeated instances of failure to protect high value customers. Operators warned that unless improvements are made schemes will be banned.
Press release New rules to stamp out irresponsible ‘VIP customer’ practices
